Sheth-MSI ACR Pre-Conference
Frontiers in Consumer Privacy Research
Co-Chairs
Aaron Brough
Utah State University
Alexander K. Moore
University of Illinois Chicago
As data collection and usage become increasingly pervasive in our digital age, protecting consumer privacy has emerged as a critical concern for individual consumers, businesses, policymakers, and society at large. This pre-conference, co-sponsored by Sheth and MSI, will bring together invited experts as well as interested students and faculty to network, share ideas, and engage in thought-provoking discussions. The workshop aims to foster open dialogue and help participants generate innovative ideas on the multifaceted issues surrounding consumer privacy.
Discussions will examine key topics like the current landscape of privacy regulations, emerging technologies, and best practices for safeguarding consumer data while fostering innovation in products and services. Attendees will be considered for opportunities to receive research funding and/or publish their working papers in MSI’s working paper series.
Acknowledgements
We thank the Sheth Foundation and the Marketing Science Institute, the Sheth-ACR liaison Ellie Kyung, as well as the ACR conference co-chairs Selin Malkoc, Avni Shah, and Kathleen Vohs for their generous feedback and support in putting this pre-conference together.
Place & Time
October 9, 2025
1:00PM to 4:30PM
Registration & Participation
There is limited space still availabel in this pre-conference. If you would like to attend, register for this pre-conference by clicking the button below or using this link. Note that the link is separate from that of the main conference and you will need to log into your ACR account to register.
Registration is $50 for faculty and $25 for students.
PhD students can apply for a limited number of $500 travel stipends sponsored by the Sheth Foundation (competitive) for the conference. In order to apply for a travel award, you will need to submit:
- Your CV
- An up to 500-word description of your interest and work in this research area
- A letter from your advisor recommending you for the travel award and confirming that the remainder of your travel can be covered by your advisor if you were to receive a travel award.
To submit your application for a student travel award, click below. For questions, contact Ellie Kyung (ekyung@babson.edu).
Program for Frontiers in Consumer Privacy
1:00: Welcome message and pre-conference overview (Aaron Brough and Alexander Moore)
1:10: Introduction to the Marketing Science Institute (Keith Smith)
1:15: Panel Discussion: “Frontiers in Consumer Privacy”
Panelists:
Ben Wiseman, Associate Director of the Division of Privacy and Identity Protection, FTC Bureau of Consumer Protection
David Evans, Director of Market Research, Microsoft
Aaron R. Williams, Lead Data Scientist for Statistical Computing, Urban Institute
2:15: Networking coffee and tea break
2:30: Breakout 1 – discuss topics in groups of 4-5
3:15: Networking and coffee and tea break
3:30: Breakout 2 – discuss topics in new groups of 4 or 5
4:15: Pre-conference summary and next steps for the field (Aaron Brough and Alexander Moore)
4:30: Adjourn
