The JACR Policy Board is pleased to announce that Dr. Andrew D. Gershoff will serve as the next Editor in Chief of the Journal of the Association for Consumer Research (JACR) beginning January 1, 2025. Dr. Gershoff’s selection followed a public call for nominations and a rigorous selection process by the Policy Board. The selection committee was
The web data scraping workshop in 2023 received enthusiastic acclaim among ACR members. Encouraged by its success, we have worked to curate a series of methodology webinars throughout 2024, dedicated to enhancing the experience for our ACR community. Our second session will feature the expertise of by Dr. Rajesh Chandy
The 2025 TCR conference will be held at THE American University, which is in a suburban area of the District of Columbia, adjacent to global embassies, the Vice President’s home, and a host of cultural amenities. The Kogod School of Business and the Marketing Department are the sponsors, and they
Please join guest editors Jenny Escalas and Anne Hamby in a presentation of this month’s stellarlineup of articles from the latest JACR issue, Narratives: Understanding How Consumers Use andRespond to Stories. February 26, 2024 at 6:00 EST Register here!
2024 marks both the return of the Olympic Games to Paris (prior games were there in 1900 and 1924) and the return of ACR to Paris (the first time was virtual). One of the International Olympic Committee’s mottos for the Olympic Games is “Faster, Higher, Stronger – Together”, often just