Association for Consumer Research

Dissertation Award

About the Award

The ACR-Sheth Foundation Dissertation awards are intended for dissertations in the areas of public purpose or cross-cultural research. ACR’s Sheth Foundation liaison manages the process of soliciting nominations, reviewing the submissions, and determining the winners. Each winner receives a plaque and a financial award funded by the Sheth Foundation.

2023 Recipients

Nitisha Tomar

University of Wisconsin – Madison
Ludic Publics – Exploring Ludic Consumption’s Potential for Civic Engagement

Mengchen Zheng

Boston University
Failing at Leisure: Pursuing Hobbies in an All-or-Nothing Culture

Musa Essa

University of Bologna
Marketplace inclusivity and accessibility for people with disabilities

Annie Ding

Western University
Fact or Opinion: Investigating the Effect of Headlines on Online Engagement for Racial Justice

Past Dissertation Award Recipients


Liang Shen – University of Cincinnati
Making “Ugly” Alluring: Information Presentation Strategies to Increase Donations to Normatively Unattractive Animals

Ghalia Shamayleh – Concordia University
Digitized Healthcare Services: How Mental Healthcare Platforms Shape Therapy 

Yeseul Kim – University of South Florida
Minority Perception Influences Preferences for Autonomous Digital Interfaces 

Xiaohong Zhao – Shanghai Jiaotong University
Are People Less Generous After a Family Member Gives to Charity? The Interaction of Self-Construal and Relationship Type 


Haiyue (Felix) Xu – Penn State
Consumer Response to Marketplace Practices: A Moral Perspective.

Libby Chun – Erasmus University Rotterdam
Prospective Duration Neglect: The Effect Task Duration Saliency on Procrastination.

Amanda Garrison – University of Wyoming
The Consumer Milestone Journey into the Boxing Ring: A Space of Managed Violence and Transformative Therapeutic Value.

Jerry Grimes, Jr. – Grenoble Ecole de Management
How to Reduce Alcohol-Related Risk Behaviors? Proposition and Evaluation of a Label Indicating Alcohol Type Equivalence.

Nurit Nobel – Stockholm School of Economics
New frontiers in behavioral insights: Harnessing algorithms, apps, and other digital tools to change human behavior.


Yu Ding – Columbia University
Increasing Trust in Science

Jay Zenkić – University of Melbourne
When Cash Costs You: The Pain of Holding

Vivian (Jieru) Xie – Virginia Tech
The Effect of Ownership on Consumers’ Disposition Decisions: Research on Food Wastage and Recycling Behaviors

Xiaodong [Elva] Nie – University of Texas at Arlington
How Global-Local Identity Affects Consumer Preference between Sharing and Purchase: The Role of Traveler-Settler Mindset

Amy Errmann – University of Auckland Business School
Mindful Consumption: Exploring Operational Mechanisms from an Evolutionary Lens

Helen van der Sluis – Arizona State University
Responses to Gender-Based Price Variation: Differences or Discrimination?

Dallas Novakowski – University of Calgary
Examining the Determinants of Security Consumption

Burcak Bas – Bocconi University
Are People Averse to Experiments? Reconciliation of Opposing Findings

Hyeyoon Jung – University of Alabama
Coping With Negative Emotions in Intercultural Service Encounters


Yan Vieites – Fundação Getulio Vargas (FGV)
Your Need Doesn’t Appeal to Me: How Social Class Shapes Charitable Giving Across Causes

Vikram Kapoor – University Limerick
Contemporary Homosexual Lives and CCT: Legions of Oppression, Varied Coping, and Diverse Consumption

Aaron J. Barnes – University of Illinois at Urbana Champaign
Culture and Personal Preferences: Implications For Decision Making, Information Processing, and Brand Equity

Shreyans Goenka – Cornell University
Morality Alters the Pursuit of Pleasure

Lucie Wiart – Université de Lille
Sustainable eating and acceptability of meat substitutes: constructing the legitimacy of a ‘plant-based’ diet

Qin Wang – Arizona State University
On the Flexibility of Self-Repair Across Cultures: How Thinking Style Impacts Fluid Compensatory Consumption


Yunqing Chen – The Chinese University of Hong Kong
The Identified Donor Effect

Jessica Gamlin – Northwestern University
Self-Sabotaging in Consumer Goal Pursuit

Tanvi Gupta – Indian Institute of Management Bangalore
Tightness for Control or Looseness for Autonomy? Using the Interplay of Cultural Values and Conceptual Metaphors in Logo Design

Yuechen Wu – University of Maryland
Inferring Personality from Solo versus Accompanied Consumption: When Solo Consumers are Perceived to be More Open

Teodóra Szabó-Douat – Baruch College CUNY
Caring is sharing” A developmental perspective on the decision to lend

Maria Rodas – University of Illinois, Urbana Champaign
Paradox Brands: Can Brands with Contradictory Meanings be More Appealing to Consumers?