Nominations Now Open
ACR members are invited to submit nominations for the Fellow in Consumer Behavior Award to the Fellows Nominating Committee. The Committee will consider nominations from the members plus any other names the Committee adds to the list. The deadline for nominations is Tuesday, July 1, 2025.
Fellow – Association for Consumer Research
About the Award
This award, instituted in 1979 recognizes the career contributions of ACR individuals, preferably during their lifetime for “significant impact on scholarly work in consumer behavior.” ACR Fellows receive free lifetime membership into ACR. The Fellow Nominating Committee forwards nominees to the Board of Directors, who select the awardees. The year after the selection, the recipient of the ACR Fellow award receives a plaque and is invited to make a speech at the annual meeting.
The deadline for nominations is June 15, 2026
2025 Recipients
Eileen Fischer
Schulich School of Business, York University
Dr. Eileen Fischer is well known for several theoretical and methodological developments. Among others, she was central to developing a feminist and gender perspective to consumer behavior and marketing, and an institutional approach to consumer behaviour. She was also central to methodological innovations with the formalization and diffusion of enabling theorizing in qualitative research, the use of hermeneutical philosophy in qualitative analysis, and the translation of qualitative research for a general marketing academic audience.
In addition, Dr. Fischer has been generous in contributing to the field, as a President of ACR, a Co-Editor and Associate Editor of the Journal of Consumer Research, and an Associate Editor of the Journal of Marketing Research. She has served as the director of the PhD Program at the Schulich School of Business and has mentored a long list of doctoral students.
Angela Lee
Kellogg School of Management, Northwestern University
Dr. Angela Lee has made contributions to three distinct areas of consumer research: perceptual and conceptual fluency; cross-cultural similarities and differences in judgments; and self-regulation. Her investigations of consumer self-regulation best illustrate her impact since her work makes contributions to both consumer research and basic theory in social cognition.
In addition to her significant theoretical contributions to consumer research, she has provided mentorship to doctoral students and junior scholars, serving on numerous dissertation committees, and receiving the 2024 Ned Smith award at Kellogg. She also initiated a Social Impact post-doctoral program which trains recent PhDs as collaborators and mentees in areas that improve social welfare. Finally, she has served several important administrative and editorial positions including ACR president, co-chairing the Annual conference, editor-in-chief at JACR, and has been an editorial board member at JCR, JMR and JCP.
Past Fellow Award Winners
Robert V. Kozinets
2024
Susan Fournier
2023
Rik Pieters
2023
Joel Huber
2022
Wes Hutchinson
2022
John F. Sherry Jr.
2021
Melanie Wallendorf
2021
David Glen Mick
2020
Marsha Richins
2020
William Bearden
2019
Chris Janiszewski
2019
Linda Price
2019
Punam Anand Keller
2018
Richard Lutz
2018
Debbie Roedder-John
2018
Debbie MacInnis
2017
Jagdish Sheth
2017
Craig Thompson
2017
Barbara Kahn
2016
CW Park
2016
Alice Tybout
2016
2013 Eric Johnson and Itamar Simonson
2010 Joseph Alba, John G. Lynch, Jr. and Brian Sternthal
2007 Don Lehmann and Kent Monroe
1998 Peter Wright
1995 Elizabeth Hirschman
1994 Russell W. Belk, Morris Holbrook and Jacob Jacoby
1993 Richard P. Bagozzi
1992 James R. Bettman
1991 Paul Green and Joseph Newman
1990 Gerald Zaltman
1986 Everett M. Rogers
1985 Harold H. Kassarjian and William D. Wells
1982 Robert Ferber
1981 George Katona and Sidney J. Levy
1980 James. F. Engel and John A. Howard
