About the Award
This award, instituted in 1979 recognizes the career contributions of ACR individuals, preferably during their lifetime for “significant impact on scholarly work in consumer behavior.” ACR Fellows receive free lifetime membership into ACR. The Fellows Nominating Committee forwards nominees to the Board of Directors, who select the awardees. The year after the selection, the recipient of the ACR Fellow award receives a plaque and is invited to make a speech at the annual meeting.
Dr. Robert V. Kozinets
University of Southern California
Robert V. Kozinets is an innovator whose methods and theories are widely used by researchers and organizations around the world. In 1995, he invented netnography, an application of ethnographic methods to the understanding of digital interaction. Since that time, he has taught digital research methods combined with marketing and branding theories, practices, and ethics to academics as well as to companies, such as American Express, L’Oréal, Sony, Merck, Nissan, TD Bank, Campbell Soup, and many others.
Asking questions about technology, entertainment, religion and desire, his research empowers a more cultural and passionate approach to the new media economy. He has edited and authored eight books, including 2021’s Netnography Unlimited. His co-authored work Influencers will be released in 2022. He has more than 120 publications, many of them highly cited articles in top-tier academic journals, as well as seven research videographies and numerous published poems. Kozinets is associate editor at the Journal of Marketing and the Journal of Consumer Research and an incoming Chair of the Policy Board of the Journal of Association for Consumer Research. He lives in Los Angeles and enjoys painting, poetry, playing guitar and gardening.
Past Fellows Award Winners
John F. Sherry Jr.
David Glen Mick
Punam Anand Keller
2013 Eric Johnson and Itamar Simonson
2010 Joseph Alba, John G. Lynch, Jr. and Brian Sternthal
2007 Don Lehmann and Kent Monroe
1998 Peter Wright
1995 Elizabeth Hirschman
1994 Russell W. Belk, Morris Holbrook and Jacob Jacoby
1993 Richard P. Bagozzi
1992 James R. Bettman
1991 Paul Green and Joseph Newman
1990 Gerald Zaltman
1986 Everett M. Rogers
1985 Harold H. Kassarjian and William D. Wells
1982 Robert Ferber
1981 George Katona and Sidney J. Levy
1980 James. F. Engel and John A. Howard