Association for Consumer Research

Journal of the Association for Consumer Research

The purpose of JACR is to offer a venue for consumer-oriented scholarship (including both original research and evaluative/integrative research reviews) with the aim of addressing specific marketplaces issues and challengesJACR seeks to publish problem-focused papers on topics that are of interest and applicable to practitioners and that can be readily understood by practitioners. JACR strives to make contributions to practice by gathering and presenting collected wisdom on given topics. JACR also aims to bring the latest research relevant to specific applied consumer behavior topics to the academic community. To these ends, the journal is organized by topic-based issues directed by domain-expert guest editors under the guidance of the JACR editor-in-chief.

The goals of JACR are to:

  1. Provide a high-quality forum for publication and dissemination of consumption-oriented knowledge.
  2. Facilitate interdisciplinary awareness of consumer research and theory.
  3. Support research communities within ACR by organizing collective efforts and encouraging discussions.
  4. Facilitate the translation of consumer scholarship to a broad audience of relevant stakeholders, including practitioners in for-profit and not-for-profit organizations as well policy-makers.

To further these goals, JACR encourages authors to 1) take on a problem-oriented framing of the research; 2) prioritize field data analysis (either primary or secondary); 3) adopt layman language (i.e., avoid academic jargon); 4) invite commentaries by practitioners or domain experts outside of marketing.

The EIC will work closely with guest editors to actively promote the journal and the issues. Guest editors are encouraged to organize issue-driven conferences or ACR events (e.g., roundtables, special sessions at ACR meetings) to facilitate intellectual exchanges among scholars interested in the topic and to promote the themed issue to academics and non-academics with the goal of informing and/or influencing practice.

Ultimately, JACR seeks to be a respected and useful outlet for the scholarly work of ACR researchers. The focus on thematic issues, along with practical and actionable solutions, distinguishes JACR from other leading marketing journals—each issue presents a collection of expert scholars’ best thinking on the critical consumption-oriented challenges of the modern world.