The Association for Consumer Research (ACR) was founded in 1969 by a small group of consumer behavior researchers whose informal meeting at The Ohio State University led to the vision of a yearly conference devoted to the study of consumer behavior. Today, ACR’s mission is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research. ACR hosts and supports a number of conferences as well as reviews and publishes scholarly research publications.
First ACR Conference
The first annual conference for ACR was held at the University of Massachusetts Amherst in 1970. This gathering of like-minded researchers marked the official launch of the organization, with subsequent conferences continuing their annual tradition of bringing together experts in consumer behavior.
First Conference Proceedings Published
The first volume of Advances in Consumer Research was published in 1973.
First ACR Fellow Award
This award, instituted in 1979 recognizes the career contributions of ACR individuals, preferably during their lifetime for “significant impact on scholarly work in consumer behavior.”ACR Fellows receive free lifetime membership into ACR. The Fellows Nominating Committee forwards nominees to the Board of Directors, who select the awardees. The year after the selection, the recipient of the ACR Fellow award receives a plaque and is invited to make a speech at the annual meeting
First ACR Distinguished Service Award
Established in 1989, this award “recognizes the dedication and devotion of a member who has served the organization with the energy and generosity beyond the call of duty.” The award “expresses the Association’s deepest gratitude to one who has helped its members in ways that have built a stronger community of scientists and scholars in the field of consumer research.” The award is given at intervals corresponding to significant anniversaries of the association–say, for example, the 20th, 25th, 30th, 40th, 50th, etc. It is given using exactly the same procedure that characterizes the Fellows Award–i.e. via nominations from the Fellows Committee and selection by the full Board of Directors. The ACR Distinguished Service Award is completely independent from the Fellows Award in the sense that (a) it rests on different criteria (service vs. scholarship) and (b) the same person could, in theory, win both awards (but preferably not in the same year).
First International Conference
The first international ACR conference was held in Amsterdam, The Netherlands in 1992.
First Franco Nicosia Best Paper Award
Established in 1998, the Franco Nicosia Best Competitive Paper Award is presented to the author/s of the best competitive paper presented at the North American conference. The winners, selected by the conference chairs, receive a plaque and a financial award funded by the Sheth Foundation.
First Early Career Award
Established in 2010, this award recognized contributions to consumer research by someone who received his/her Ph.D. within the last eight years. Each year, a panel of three ACR members is appointed by the ACR President to serve as a selection committee. The panel solicits nominations from the ACR membership and selects one or more recipients of the award for their scholarly contributions to the field of consumer research. Criteria used to determine contribution include innovation, methodological rigor, and the potential to substantially advance our understanding of consumer behavior. The winner receives a plaque and a financial award.