Early Career Award
About the Award
Established in 2010, this award recognized contributions to consumer research by someone who received his/her Ph.D. within the last eight years. Each year, a panel of five ACR members is appointed by the ACR President to serve as a selection committee. The panel solicits nominations from the ACR membership and selects one or more recipients of the award for their scholarly contributions to the field of consumer research. Criteria used to determine contribution include innovation, methodological rigor, and the potential to substantially advance our understanding of consumer behavior. The winner receives a plaque and a financial award.
The deadline for nominations is June 15, 2026
2025 Recipient
Shiri Melumad
The Wharton School of the University of Pennsylvania
Shiri Melumad is an Associate Professor of Marketing at the Wharton Business School, University of Pennsylvania. She received her PhD from Columbia University in 2017. Shiri is widely recognized for her research on consumer psychology related to new technology and new media. Professor Melumad’s research is path-breaking and programmatic. In addition to her scholarly contributions, Shiri serves on the editorial boards of JCP, JCR, JM, and JMR and is an AE at JCR, and she has served multiple times on the programming committees for both the ACR and SCP conferences.
Past Early Career Award Winners
Gideon Nave
2024
Kaitlin Woolley
2024
Alixandra Barasch
2023
Peggy Liu
2022
Abigail Sussman
2021
Jordan Etkin
2020
Stephen A. Spiller
2019
Keisha Cutright
2019
Philip Fernbach
2018
Jeff Galak
2017
Cassie Mogilner Holmes
2016
Vladas Griskevicius
2015
Juliano Laran
2015
Nidhi Agrawal
2014
Kelly Haws
2013
Cait Lamberton
2013
Jonah Berger
2012
Eduardo Andrade
2011
Kristin Diehl
2010
Jen Argo
2010
