Association for Consumer Research

Dissertation Awards

About the Awards

The Dissertation Awards (ACR-Sheth Foundation Emerging Topic Research Support) are intended for dissertations in the areas of public purpose or cross-cultural research. ACR’s Sheth Foundation liaison manages the process of soliciting nominations, reviewing the submissions, and determining the winners. Each winner receives a plaque and a financial award funded by the Sheth Foundation.

2024 ACR-Sheth Foundation Emerging Topic Research Awards

Privacy

If Thoughts about Privacy are Crowded Out, Consumers, Marketers, and Policy Makers Need to Change their Approach

Maansi Dalmia

Maladaptive Consumption

Speaking Their Language: Crafting Effective Marketing Messages for Marginalized Audiences on Social Media

Mikyoung Lim

Past Dissertation Award Recipients

2023

Nitisha Tomar – University of Wisconsin – Madison
Ludic Publics – Exploring Ludic Consumption’s Potential for Civic Engagement

Mengchen Zheng – Boston University
Failing at Leisure: Pursuing Hobbies in an All-or-Nothing Culture

Musa Essa – University of Bologna
Marketplace inclusivity and accessibility for people with disabilities

Annie Ding – Western University
Fact or Opinion: Investigating the Effect of Headlines on Online Engagement for Racial Justice

2022

Liang Shen – University of Cincinnati
Making “Ugly” Alluring: Information Presentation Strategies to Increase Donations to Normatively Unattractive Animals

Ghalia Shamayleh – Concordia University
Digitized Healthcare Services: How Mental Healthcare Platforms Shape Therapy 


Yeseul Kim – University of South Florida
Minority Perception Influences Preferences for Autonomous Digital Interfaces 


Xiaohong Zhao – Shanghai Jiaotong University
Are People Less Generous After a Family Member Gives to Charity? The Interaction of Self-Construal and Relationship Type 

2021

Haiyue (Felix) Xu – Penn State
Consumer Response to Marketplace Practices: A Moral Perspective.


Libby Chun – Erasmus University Rotterdam
Prospective Duration Neglect: The Effect Task Duration Saliency on Procrastination.


Amanda Garrison – University of Wyoming
The Consumer Milestone Journey into the Boxing Ring: A Space of Managed Violence and Transformative Therapeutic Value.


Jerry Grimes, Jr. – Grenoble Ecole de Management
How to Reduce Alcohol-Related Risk Behaviors? Proposition and Evaluation of a Label Indicating Alcohol Type Equivalence.


Nurit Nobel – Stockholm School of Economics
New frontiers in behavioral insights: Harnessing algorithms, apps, and other digital tools to change human behavior.

2020

Yu Ding – Columbia University
Increasing Trust in Science

Jay Zenkić – University of Melbourne
When Cash Costs You: The Pain of Holding

Vivian (Jieru) Xie – Virginia Tech
The Effect of Ownership on Consumers’ Disposition Decisions: Research on Food Wastage and Recycling Behaviors

Xiaodong [Elva] Nie – University of Texas at Arlington
How Global-Local Identity Affects Consumer Preference between Sharing and Purchase: The Role of Traveler-Settler Mindset

Amy Errmann – University of Auckland Business School
Mindful Consumption: Exploring Operational Mechanisms from an Evolutionary Lens

Helen van der Sluis – Arizona State University
Responses to Gender-Based Price Variation: Differences or Discrimination?

Dallas Novakowski – University of Calgary
Examining the Determinants of Security Consumption

Burcak Bas – Bocconi University
Are People Averse to Experiments? Reconciliation of Opposing Findings

Hyeyoon Jung – University of Alabama
Coping With Negative Emotions in Intercultural Service Encounters

2019

Yan Vieites – Fundação Getulio Vargas (FGV)
Your Need Doesn’t Appeal to Me: How Social Class Shapes Charitable Giving Across Causes

Vikram Kapoor – University Limerick
Contemporary Homosexual Lives and CCT: Legions of Oppression, Varied Coping, and Diverse Consumption

Aaron J. Barnes – University of Illinois at Urbana Champaign
Culture and Personal Preferences: Implications For Decision Making, Information Processing, and Brand Equity

Shreyans Goenka – Cornell University
Morality Alters the Pursuit of Pleasure

Lucie Wiart – Université de Lille
Sustainable eating and acceptability of meat substitutes: constructing the legitimacy of a ‘plant-based’ diet

Qin Wang – Arizona State University
On the Flexibility of Self-Repair Across Cultures: How Thinking Style Impacts Fluid Compensatory Consumption

2018

Yunqing Chen – The Chinese University of Hong Kong
The Identified Donor Effect

Jessica Gamlin – Northwestern University
Self-Sabotaging in Consumer Goal Pursuit

Tanvi Gupta – Indian Institute of Management Bangalore
Tightness for Control or Looseness for Autonomy? Using the Interplay of Cultural Values and Conceptual Metaphors in Logo Design

Yuechen Wu – University of Maryland
Inferring Personality from Solo versus Accompanied Consumption: When Solo Consumers are Perceived to be More Open

Teodóra Szabó-Douat – Baruch College CUNY
Caring is sharing” A developmental perspective on the decision to lend

Maria Rodas – University of Illinois, Urbana Champaign
Paradox Brands: Can Brands with Contradictory Meanings be More Appealing to Consumers?