The Asia-Pacific ACR 2027 Conference will convene in Mumbai, India – a dynamic crossroads of cultures, commerce, and ideas. The theme, “Consumer Research for Societal Impact”, underscores ACR’s commitment to advancing scholarship that deepens understanding of consumer behavior and delivers meaningful benefits to individuals, organizations, and society.

The conference will bring together scholars, practitioners, and policymakers to explore how consumer insights can address today’s pressing challenges – from sustainability and health to digital transformation and financial well-being.

Conference objectives:

• Advance Consumer Research for Good – Highlight work that contributes to consumer and societal well-being, responsible marketing, and positive impact.
• Build Regional and Global Connections – Strengthen academic and professional collaboration within Asia-Pacific and with the global consumer research community.
• Bridge Academia, Practice, and Policy – Facilitate dialogue between scholars, practitioners, and policymakers to apply consumer insights for societal benefit.
• Showcase Asia-Pacific Perspectives – Encourage research that reflects the region’s markets, challenges, and opportunities.