Association for Consumer Research

Register Now for the March ACR Social Methodology Webinar: Field Experiment

The web data scraping workshop in 2023 received enthusiastic acclaim among ACR members. Encouraged by its success, we have worked to curate a series of methodology webinars throughout 2024, dedicated to enhancing the experience for our ACR community.

Our second session will feature the expertise of by Dr. Rajesh Chandy from London Business School & Dr. Stephen J. Anderson from Texas A&M University Mays Business School.

March ACR Social Methodology Webinar: Field Experiment

March 4th, 2024 at 10:00 am (EST) Check your time zone here.

Presenters: Dr. Rajesh Chandy & Dr. Stephen J. Anderson

The ACR Field Experiment Webinar offers practical insights and methodologies for conducting consumer research in real-world settings. Participants engage in hands-on activities and discussions, sharing best practices and case studies to enhance their understanding of field experimentation techniques and their impact on consumer behavior analysis.

Register for this webinar here (the event will be capped at the first 50 ACR members who register).

Information About the Presenters:

Professor Chandy is Professor of Marketing and the Tony and Maureen Wheeler Chair in Entrepreneurship at London Business School, where he is also the Academic Director of the Wheeler Institute for Business and Development. Rajesh’s current research lies at the intersection of business and development. His recent projects have covered the impact of business skills among micro-entrepreneurs in South Africa, novel financing approaches in Ghana, property rights in slums in Egypt, innovation among farmers in India, highways and private education expenditures in India, and using big data for development outcomes. Dr. Chandy is a member of the advisory board of the Journal of Marketing and a Co-Editor of the journal’s special issue on “Better Marketing for a Better World”. He is also co-editor of the Management Science special issue on “Business and Climate Change,” and previously served as an Area Editor for the Entrepreneurship and Innovation area at Management Science. Chandy’s research and publications have received several awards, including the Mahajan Award for Lifetime Contributions to Marketing Strategy Research, the ISMS Gary Lilien Practice Prize for research that contributes most to the practice of marketing, the Journal of Marketing Harold Maynard Award for contributions to marketing theory and thought, the AMA TechSIG Award for the best article on Technology and Innovation (twice), the Gerald E. Hills Award for the Best Paper on Entrepreneurial Marketing, and the Albert Page Award for best professional paper on innovation. He has also received the AMA Early Career Award for contributions to marketing strategy research, and has been named an MSI Young Scholar. Fortune magazine described Chandy’s findings on innovation as “an unorthodox and bracing set of management principles.”

Professor Anderson is an empirical researcher who studies management and policy questions at the intersection of marketing and entrepreneurship in developing economies. As a boundary spanner between the quantitative and behavioural fields of marketing, his research focuses on spurring more inclusive, equitable growth for the small firms that epitomize these markets. Steve uses multiyear field experiments to identify the effects, and understand the mechanisms, of marketing interventions (e.g., skills training, analytics technology) on the behaviours, mindsets and performance of entrepreneurs and their customers. With more than twenty randomized controlled trials (RCTs) launched throughout Sub-Saharan Africa, Latin America and Asia, Steve has been a pioneer in bringing development economics research to the field of marketing over the past decade. These studies have been published in top journals across both disciplines, including Marketing Science, the Journal of Marketing Research, Management Science and the Journal of Marketing, as well as the Journal of Political Economy and the Journal of Development Economics. The impact of this work has also been recognized with the MSI/AMA Paul Root Award, the INFORMS Frank Bass Outstanding Dissertation Award, the Hunt-Maynard Award (finalist), the AMA Robert Lavidge Global Marketing Research Award, and the INFORMS Gary Lilien Practice Prize Award.

Upcoming events:

  • May 6, 2024, Text Mining/Analysis, by Dr. Laura Rifkin

If you have questions about the event or registration, please email ACR Membership Committee member Jintao Zhang (jintao.zhang@tamiu.edu).