Association for Consumer Research

JACR Webinar on Feb. 26th – “Narratives: Understanding How Consumers Use and Respond to Stories”

Please join guest editors Jenny Escalas and Anne Hamby in a presentation of this month’s stellar
lineup of articles from the latest JACR issue, Narratives: Understanding How Consumers Use and
Respond to Stories.

February 26, 2024 at 6:00 EST

Register here!

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