Association for Consumer Research

JACR Webinar: More than Just a Game – Exploring the Consumer Dynamics of Sports

JACR Webinar: More than Just a Game – Exploring the Consumer Dynamics of Sports

In preparation for this issue, the editor team comprised of Tonya Williams Bradford (University of California, Irvine), Diogo Hildebrand (City University of New York), and Beth Vallen (Villanova School of Business) will host a virtual workshop August 25, 2026, at 11:00 AM EST, to discuss the scope of the issue (i.e., what the editors are looking for in terms of topics, methods, and impact) and how submissions will be evaluated. The editors will follow up by covering the issue’s goals, scope, and evaluation process, and will include time for Q&A.

If you are considering a submission or are interested in the topic of sports, visit the Call for Papers page and register here.