Association for Consumer Research

JACR Pre-Submission Webinar: Issue on Language Research in Marketing


May 23, 2024
12:00 – 1:30 pm EST
9:00 – 10:30 am PST
19:00-20:30 London time

Hosted by Ann Kronrod, UMass Lowell, USA, Sarah Moore, U of Alberta, Canada, Peeter Verlegh, Vrije University, The Netherlands

Zoom Link:

This webinar is aimed to introduce the future issue on Language Research in Marketing (Call for Papers here). Our goal is to explain what constitutes language research and what might be relevant research topics and applicable methods. We will also provide examples of research that is not considered language research. The webinar also aims to answer general questions and inquiries about specific project ideas.


12:00-12:30 – What is language research in marketing and what is not 

12:30-12:50 – Useful methods in language research in marketing

12:50-1:15 – Breakout session: small group discussion of specific research topics

1:15-1:30 – Return to full assembly for final Q&A


Interested researchers can consult with the following two review papers:

Kronrod, Ann (2022). “Language Research in Marketing.” Foundations and Trends® in Marketing, Vol. 16(3). Now Publishers: MA, USA.

Packard, Grant and Jonah Berger (2024), “The Emergence and Evolution of Consumer Language Research,” Journal of Consumer Research, 50(1).