Association for Consumer Research

Free JACR Webinar! – Financial Decision Making

October 17th, 2023 – 2:00-3:00 EST

Hosted by: 

Abigail Sussman, University of Chicago

Hal Hershfield, University of California, Los Angeles

Oded Netzer, Columbia University


Financial decisions are central to consumption. When making purchasing decisions, consumers
consider their available budget and determine how they will finance the purchase. Consumers must
also plan for long-term consumption by considering short- and long-term savings objectives and by
identifying how they will invest money saved, as well as how they will borrow needed money and
repay outstanding loans. The current issue of JACR explores a range of financial behaviors and
decisions, including saving, borrowing, and investing. The latest research presented in this webinar
offers valuable insights into how consumers make decisions about their finances and the role that
marketers play in the decision making process.


Consumer Financial Decision Making: Where We’ve Been and Where We’re Going – Abigail Sussman, Hal Hershfield, and Oded Netzer

“I’ll Have What She’s Having”: Neighborhood Social Interactions Lead to Policy Spillovers – Avni Shah and W. Ben McCartney

When Financial Platforms Become Gamified, Consumers’ Risk Preferences Change – Christoph Hüller, Martin Reimann, and Caleb Warren

Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget – Christopher J. Bechler, Szu-chi Huang, and Joshua I. Morris

Subjective Knowledge Differences within Couples Predict Influence over Shared Financial Decisions – Jenny G. Olson and Scott I. Rick

A Picture Is Worth a Thousand Dollars: Visual Aids Promote Investor Decisions – Brian Scholl, Adam W. Craig, and Alycia Chin

Trickle Down Spending: The Role of Income Inequality on Gift Spending Decisions – Max Alberhasky and Andrew D. Gershoff

Scarcity and Predictability of Income over Time: Experimental Games as a Way to Study Consumption

Smoothing – Heather Barry Kappes, Rebecca Campbell, and Andriy Ivchenko

Register in advance for this webinar:
After registering, you will receive a confirmation email containing information about joining the

Zoom link: