Bienvenidos, Bem-vindos, Welcome to the ACR Latin America Conference in São Paulo! Mark your calendars for June 25-27, 2025: São Paulo will ignite the opportunity to embrace and be inspired by the human essence and touch to foster ideas and debates on individual and societal well-being. This event will connect bright human minds to promote consumer behavior research for the better good. Don’t miss this once-in-a-lifetime moment to connect and be touched!

Main Conference Events

Get ready for an inspiring experience where the vibrant atmosphere of São Paulo sets the stage for meaningful discussions and fresh thoughts.

Insper, an institute of education and research located in the main center of business and entrepreneurship in Latin America, will be the headquarters and the theme focuses on the importance of the human touch to promote individual and social welfare.

The event will explore the intersection of consumer behavior and psychology, business, and social responsibility, emphasizing the crucial and genuine role of human beings in addressing contemporary challenges.

Call for papers in English, Spanish and Portuguese.