Association for Consumer Research

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JACR Announces Issue on Body Building – Submit Abstracts by May 1

Body Building: Growing the Body of Consumer Research on the Body Issue Editors: Cristel Antonia Russell, L. J. Shrum, Pilar Rojas-Gaviria, and Céline Del Bucchia Inhabiting the world is an embodied experience. Inspired by disciplines such as psychology, sociology, anthropology, and the humanities (arts, literary theory, and philosophy), consumer researchers have scrutinized the many body-consumption […]

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Call for Officer Nominations

The ACR Officer Nominating Committee is seeking nominations for three ACR Board positions.  Nominations: Members of the Association entitled to vote may nominate themselves (self-nomination) or may nominate any other member by the date specified in the call for nominations. Self-nominations are encouraged. Those who were not top vote-getters in previous elections are particularly encouraged

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JACR Policy Board Announces Dr. Andrew D. Gershoff Next Editor in Chief

The JACR Policy Board is pleased to announce that Dr. Andrew D. Gershoff will serve as the next Editor in Chief of the Journal of the Association for Consumer Research (JACR) beginning January 1, 2025. Dr. Gershoff’s selection followed a public call for nominations and a rigorous selection process by the Policy Board. The selection committee was impressed by Dr. Gershoff’s clear

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Register Now for the March ACR Social Methodology Webinar: Field Experiment

The web data scraping workshop in 2023 received enthusiastic acclaim among ACR members. Encouraged by its success, we have worked to curate a series of methodology webinars throughout 2024, dedicated to enhancing the experience for our ACR community. Our second session will feature the expertise of by Dr. Rajesh Chandy from London Business School &

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JACR Webinar on Feb. 26th – “Narratives: Understanding How Consumers Use and Respond to Stories”

Please join guest editors Jenny Escalas and Anne Hamby in a presentation of this month’s stellarlineup of articles from the latest JACR issue, Narratives: Understanding How Consumers Use andRespond to Stories. February 26, 2024 at 6:00 EST Register here!

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In Memoriam 2023

John O’Shaughnessywas a British academic and business writer.  O’Shaughnessy was emeritus professor of business, Graduate School of Business, Columbia University, New York and formerly senior associate of the Judge Institute of Management Studies at Cambridge University. Josh Beck was the Marketing Science Institute’s Young Scholar for 2021 in addition to multiple awards for his research, which has been published in the Journal

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Register Now for ACR 2023 in Seattle, WA – October 26-28, 2023

From coffee to grunge music, tech companies to awesome outdoor adventures, the sensational city of Seattle will host marketing scholars from all over the world at this year’s annual ACR conference! This year’s conference is all about “Spreading Good…Well,” so click here to learn more about how you can be a part of this incredible

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