Association for Consumer Research

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JACR Policy Board Announces Dr. Andrew D. Gershoff Next Editor in Chief

The JACR Policy Board is pleased to announce that Dr. Andrew D. Gershoff will serve as the next Editor in Chief of the Journal of the Association for Consumer Research (JACR) beginning January 1, 2025. Dr. Gershoff’s selection followed a public call for nominations and a rigorous selection process by the Policy Board. The selection committee was impressed by Dr. Gershoff’s clear […]

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Register Now for the March ACR Social Methodology Webinar: Field Experiment

The web data scraping workshop in 2023 received enthusiastic acclaim among ACR members. Encouraged by its success, we have worked to curate a series of methodology webinars throughout 2024, dedicated to enhancing the experience for our ACR community. Our second session will feature the expertise of by Dr. Rajesh Chandy from London Business School &

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JACR Webinar on Feb. 26th – “Narratives: Understanding How Consumers Use and Respond to Stories”

Please join guest editors Jenny Escalas and Anne Hamby in a presentation of this month’s stellarlineup of articles from the latest JACR issue, Narratives: Understanding How Consumers Use andRespond to Stories. February 26, 2024 at 6:00 EST Register here!

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In Memoriam 2023

John O’Shaughnessywas a British academic and business writer.  O’Shaughnessy was emeritus professor of business, Graduate School of Business, Columbia University, New York and formerly senior associate of the Judge Institute of Management Studies at Cambridge University. Josh Beck was the Marketing Science Institute’s Young Scholar for 2021 in addition to multiple awards for his research, which has been published in the Journal

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Register Now for ACR 2023 in Seattle, WA – October 26-28, 2023

From coffee to grunge music, tech companies to awesome outdoor adventures, the sensational city of Seattle will host marketing scholars from all over the world at this year’s annual ACR conference! This year’s conference is all about “Spreading Good…Well,” so click here to learn more about how you can be a part of this incredible

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Call for Nominations: Editor-in-Chief, Journal of the Association for Consumer Research

The Editor Search Committee of the Journal of the Association for Consumer Research (JACR) is seeking nominations for the role of editor-in-chief (EIC). JACR publishes consumer-oriented scholarship (original research and literature reviews) with the aim of addressing marketplace issues of interest to academicians and practitioners alike. The EIC’s term is typically 3 years, to begin

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Pre-Conference Workshop on Consumer Privacy at ACR 2023

There will be a free breakfast and pre-conference workshop on Consumer Privacy themorning of Thursday, October 26th. The purpose is to discuss, develop, and refine ideas for theupcoming special issue of JACR on Consumer Privacy prior to the initial submission deadline ofApril 1, 2024 (call for papers). The workshop will be informal and interactive—early stage

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