Association for Consumer Research

ACR News

REMINDER: 2026 ACR-Sheth Foundation Doctoral Student Conference Fellowships – Call for Applications

REMINDER: 2026 ACR-Sheth Foundation Doctoral Student Conference Fellowships – Call for Applications To assist PhD students with limited resources to attend the 2026 Chicago ACR conference, the Association for Consumer Research, in association with the Sheth Foundation, will grant 20 need-based conference Fellowships to PhD students with an accepted competitive paper, working paper, special session,

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REMINDER 2027 ACR Board – Call for Nominations: Deadline July 15, 2026

REMINDER 2027 ACR Board – Call for Nominations: Deadline July 15, 2026 The ACR Nominating Committee is seeking nominations for four ACR Board positions. Members of the Association entitled to vote may nominate themselves (self-nomination) or may nominate any other member. Self-nominations are encouraged. Those who were not top vote-getters in previous elections are particularly encouraged

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JACR Webinar: More than Just a Game – Exploring the Consumer Dynamics of Sports

JACR Webinar: More than Just a Game – Exploring the Consumer Dynamics of Sports In preparation for this issue, the editor team comprised of Tonya Williams Bradford (University of California, Irvine), Diogo Hildebrand (City University of New York), and Beth Vallen (Villanova School of Business) will host a virtual workshop August 25, 2026, at 11:00 AM EST, to

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2026 ACR-Sheth Foundation Doctoral Student Conference Fellowships – Call for Applications

2026 ACR-Sheth Foundation Doctoral Student Conference Fellowships – Call for Applications To assist PhD students with limited resources to attend the 2026 Chicago ACR conference, the Association for Consumer Research, in association with the Sheth Foundation, will grant 20 need-based conference Fellowships to PhD students with an accepted competitive paper, working paper, special session, or

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A Tribute to Kent Monroe

Kent Monroe passed away on February 23rd, 2025. Kent earned a doctorate in business administration in 1968 at the University of Illinois, Urbana-Champaign, and returned to join the Illinois faculty in 1991. He led the Marketing group for many years as the John M. Jones Distinguished Professor of Marketing and was Head of the Department

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Cultural Influence on Decision Making and Marketing, July 2027 issue of the Journal of the Association for Consumer Research; Deadline 1 April 2026

Cultural Influence on Decision Making and Marketing Issue Editors: Carlos J. Torelli, Sharon Shavitt, and Chi-Yue Chiu In a globalized world characterized by increased competition, growing cultural diversity, and new opportunities for promotion and distribution of products, it is imperative for marketers to understand the role of culture in consumers’ decision-making processes, the way in

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