Association for Consumer Research

ACR 2024 Paris Call for Papers

2024 marks both the return of the Olympic Games to Paris (prior games were there in 1900 and 1924) and the return of ACR to Paris (the first time was virtual). One of the International Olympic Committee’s mottos for the Olympic Games is “Faster, Higher, Stronger – Together”, often just abbreviated to “Stronger Together.” 

ACR Paris 2024 plays up this Olympics theme of STRONGER TOGETHER: 

Bringing people together, embracing the diversity of people and ideas, and strengthening unity and solidarity in an often fractured and divisive (consumer) world.

Olympic-themed awards like bronze, silver, and gold medals, torch-bearing ceremony, a gala event on and along the banks of the Seine in the footsteps of the Eiffel Tower, and the Opening Olympics ceremony.

ACR Paris: Olympic Size Innovations!

The innovations for the conference program will echo this theme, with five Olympic size innovations:

  1. Community Track. A new community track will provide organic community-building activities to connect us together and with the local cultural environment. These activities will occur before, during, and after the conference. Check out the community track submission instructions and examples to develop your ideas and proposals. 
  2. Cultural Appreciation. Things will look a little different in Paris out of respect for cultures, but also an opportunity to experience diverse perspectives. The conference hotel is in the middle of a lively, pedestrian friendly neighborhood and connected to public transportation. We will integrate with the city’s rich cultural scene and pedestrian, public transportation, and bike-friendly surroundings to weave the conference into the local community. 
  3. A ‘French Café-style salon’ for people to connect and meet friends. This salon will be in the spirit of celebration of the Montparnasse quartier (where the conference is located), which is home to many traditional cafés, bars and bistros that some of the 20th century’s greatest thinkers and artists frequented, including Simone de Beauvoir Jean-Paul Sartre, Ernest Hemingway, Henry Miller, Pablo Picasso, and James Joyce. This space will serve as a gathering spot for ‘meet and greet’, ‘walk and talk,’ ‘have a drink’ (‘prendre un pot’) to meet the ‘locals’, and France-based consumer researchers.
  4. Wellness Oasis: Escape the hustle and bustle of the conference in a more relaxed, Zen zone. In this zone, located in the hotel, you will be able to partake in classes of Yoga to French classics from Daft Punk to Alice et Moi or enjoy a cardio kickboxing blast to get stronger together, release any pent-up energy, or burn some of those chocolate or champagne calories! 
  5. Stronger Together with Some Hybridity: Presenters must be able to attend in person. But, in the spirit of increasing in accessibility, we will be beta-testing remote viewing to some of the sessions.  

Opening/Pre-Conference Events, Thursday Sept 26. The conference will kick off with a series of pre-conference sessions: the ACR/Sheth Foundation Doctoral Symposium, the Early Career Workshop, and the Mid-Career Workshop

Main Conference Events, Friday-Saturday Sept 27-28. The conference will begin with an Opening Reception on Thursday, September 26. The next two days, September 27 and 28, will comprise of plenary sessions, research presentations including papers, films, and Roundtables & Workshops. Highlights of the conference will include addresses by our ACR President, Kristin Diehl, and the 2024 ACR Fellow, Robert Kozinets. The conference will conclude with a Gala on Saturday evening on the Seine on river boats (Péniches) with great food, wine, music, beautiful views, and the opportunity to celebrate our strength together!

Please submit your best work in the form of Special Sessions, Competitive Papers, Working Papers (aka, poster session), Roundtables & Workshops, and all forms of art for the Arts Festival.

We look forward to welcoming you for ACR 2024 in Paris, in the year of the Olympics!

Your ACR 2024 Conference Co-Chairs,

Joseph K. Goodman, The Ohio State University

Hilke Plassmann, INSEAD

Cristel Russell, Pepperdine University