Brian Wansink

Brian Wansink, Cornell University, USA
Brian Wansink, Cornell University, USA

Brian Wansink is Professor and Director of the Cornell Food and Brand Lab. Prior to this 2007 to 2009 he was the Presidentially-appointed USDA Executive Director in charge of the US Dietary Guidelines. He was the ABC World News Person of the Week in 2008. His research on increasing and accelerating the consumer adoption of soy has been the focus of many articles and of the 2005 book, Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity, and he is owner of the trademark, "Illinois Soy." He is also author of Mindless Eating: Why We Eat More Than We Think, which has been published in 18 languages since 2007.