I'm Professor of Marketing at Royal Holloway, which is the fifth largest college of the University of London, UK. My PhD at Strathclyde University, Scotland, UK, was a discourse analytic study of the advertising development process in top advertising agencies. Royal Holloway School of Management Marketing group has all round strengths including CCT and critical and comparative research. My main teaching is in advertising and critical marketing, while my PhD supervisions have included Asian fashion branding and marketing, political marketing, childrens' experience of online computer and video games, and young peoples' experiences of television product placement. I'm interested in the ways marketing and consumption frame our lives and my recent research includes projects on Asian consumer identity; on young people, alcohol and identity; and on the role of critical social science in research in marketing. I'm a fan of Delta Blues music and I like to relax by playing some Robert Johnson and Son House.