Ekant Veer

Ekant Veer, University of Canterbury, New Zealand
Ekant Veer, University of Canterbury, New Zealand

Ekant Veer is an Associate Professor of Marketing at the University of Canterbury, New Zealand.  Ekant has served ACR as its Communications Co-ordinator from 2011-205 and Co-Chaired ACR Queenstown, 2012.  His primary areas of interest include Transformative Consumer Research, Social Marketing and the role of Identity in enacting behavioural change.  He has won a number of teaching and research awards, including the University of Canterbury's Teaching Medal and being named in the 2018 40 under 40 business professors worldwide by Poets & Quants.  Ekant has been involved in projects to improve healthy living in conjunction with the WHO, various NGOs and Government bodies. 

Ekant's work has been published in a number of international journals, such as Marketing Letters, the European Journal of Marketing, Consumption, Markets and Culture, Journal of Marketing Management, and the International Journal of Advertising. 

Follow Ekant on Twitter: VeerOffTrack or Facebook: www.facebook.com/ekant 

Website Url: http://www.canterbury.ac.nz/business-and-law/contact-us/people/ekant-veer.html

Twitter: @VeerOffTrack


  • Health Communication
  • Public Policy/Social Issues
  • Transformative Consumer Research
  • Consumer Culture Theory
  • Social Media
  • Anti-Consumption/Consumer Resistance