Ekant Veer

Ekant Veer, University of Canterbury, New Zealand
Ekant Veer, University of Canterbury, New Zealand

Ekant Veer is a Senior Lecturer of Marekting at the University of Canterbury, New Zealand.  Ekant is currently ACR's Communications Co-ordinator and Co-Chair of ACR Queenstown, 2012.  His primary areas of interest include Transformative Consumer Research, Social Marketing and the role of Identity in enacting behavioural change.  Ekant has been involved in projects to improve healthy living in conjunction with the WHO, various NGOs and Government bodies. 

Living in Christchurch, New Zealand means Ekant's usual pursuits of golf and football are a little limited, but playing games, such as 'Guess that Aftershock' have become a regular favourite.  It also means he can spend a little more time with his amazing family. 

Ekant's work has been published in a number of international journals, such as Marketing Letters, the European Journal of Marketing, Consumption, Markets and Culture, Journal of Marketing Management, and the International Journal of Advertising. 

Follow Ekant on Twitter: VeerOffTrack or Facebook: www.facebook.com/ekant

Website Url: http://www.canterbury.ac.nz/business-and-law/contact-us/people/ekant-veer.html

Twitter: @VeerOffTrack


  • Health Communication
  • Public Policy/Social Issues
  • Transformative Consumer Research
  • Consumer Culture Theory
  • Social Media
  • Anti-Consumption/Consumer Resistance