CLAUDIU DIMOFTE

CLAUDIU DIMOFTE, San Diego State University
CLAUDIU DIMOFTE, San Diego State University

Claudiu Dimofte (Ph.D., University of Washington 2004) is faculty at SDSU in beautiful San Diego, CA. His research interests include implicit consumer cognition (e.g., unconscious processing of brand information), marketing metrics (e.g., scale development and validation), international marketing (e.g., cross-cultural consumer response to global brands), and the interface of marketing with operations and finance (e.g., consumer response to modular products and brand equity effects on stock performance). His research has been published in academic journals including the Journal of Consumer Psychology, the Journal of Consumer Research, Management Science, and the International Journal of Research in Marketing. He serves on the Editorial Board of the Journal of Consumer Psychology and teaches the core marketing course in SDSU's MBA program.

Website Url: http://www-rohan.sdsu.edu/~dimofte/

Expertise:

  • Advertising
  • Attitude Theory
  • Branding
  • Cognition
  • Memory
  • Race/Ethnicity
  • Self Concept and Identity
  • Nonconscious Processing
  • Persuasion
  • Global/International Consumer Behavior