Russell Belk

Russell Belk, York University
Russell Belk, York University

After 26 years at the University of Utah, I am now happily ensconced at the Schulich School of Business (York University, Toronto).  The marketing department here is exceptionally strong with CCT interpretive consumer researchers with broad cultural interests. My work focuses on the impact of desiring, purchasing, and owning possessions as it affects our lives as consumers. In studying topics such as desire, materialism, sharing, and gift-giving, we learn about key forces in contemporary life. In studying such forces visually and in a global context, we are able to see contrasts and changes in sharp relief.

Website Url: http://www.schulich.yorku.ca/ssb-extra/faculty.nsf/569f103efd35075e852571be006b2723/0cedb1c88e854cd08525722800710f21?OpenDocument