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*The links to films are provided as a service to our members. The films are not hosted by ACR and it does not endorse or make any other claims regarding the films’ contents. ACR cannot be held responsible for the content of these films or their copyright status. Any questions regarding these films should be addressed directly to films’ makers.
Experiencing contemporary arts: A reexamination of fun, feeling and fantasy
How are contemporary arts experienced by occasional attendance? As the film shows, the experiential paradigm about “fun, feeling and fantasy” (‘3F’) in consumption should be adapted to contemporary art experience. Occasional spectators struggle to experience fun. Also, the feelings experienced are not systematically positive or hedonistic. And, faced with the artist’s fantasy, spectators labor to understand the creative motives and often question the value of such imaginative artistic processes. Consequently, the alternative tryptic to describe contemporary art experience by occasional attendance is “Strangeness, Stress and Stupidity”. The film ends with staging that cultural mediation strategy can help occasional visitors to experiment the reversal from the initial and unpleasant “3 S” to the enjoyable “3 F”.
My Army Training Week
Why do people pay for extreme experiences? Why do people pay for getting screamed at while exercising? What motivates them to start exercising at 6 am? I, a consumer behaviour researcher, signed up for Army Training, join the experience in My Army Training Week!
Have you ever eaten horsemeat? Illustrating paradoxes of horsemeat consumption in Finland
Horsemeat scandal exposed that several meat products contained traces of horsemeat. The scandal uncovered crimes in meat markets and maltreatment of animals. Consumers felt furious and betrayed. The scandal demonstrated how the consumption of horsemeat involves more than meets the eye in the first place. Have you ever eaten horsemeat?
Street Corner Compromises
Spaces and places are socially produced and the theater of power struggles. These social dialectics take place between different worlds and create compromises. This videography aims at showing how the street can represent a place of compromises, between a street guitarist and his sociocultural environment.
Last night a hacker saved my life
Those we call hackers have been well aware of the political and economic issues at stakes behind our screens for a long time now. They know about the hopes and risks of the cyberspace, this videography presents a certain vision of their past and current role in our world.
Contesting Space
We study how bicycling transforms urban space in the Austrian city of Innsbruck. Drawing on the work of Lefebvre (1991) we study public modes of dominating urban space and collective practices of resistance in which consumers engage to re- appropriate urban space for bicycling. We find that authorities create and control bicycling space by the use of boundaries and by mimicking automobile space. In contrast we find that cyclists reclaim space through misusing artifacts, signs and space for riding and parking. We argue that this two processes form a dialectical tension that gradually transforms urban space.
CONTESTS AS A SERIOUS LEISURE- A QUALITATIVE STUDY ON GYMKHANAS
A videography about the phenomenon of the Gymkhana in the small city of São Jerônimo, in the south of Brazil. The interviews indicate how involved the participants of this event are, having a feeling of belongingness and showing the serious leisure aspects of the gymkhana.
Fanatic Consumption - An Exploratory Analysis in Genre Film Festivals
An analysis of the consumption of genre film festivals in South America and North America. Several similarities were found: the audience prepare with high anticipation, they enjoy intensely the shared experience with other fans and filmmakers, have feelings of belongingness and consider the festivals as something special in their lives.
New-Age Elderly & Techonology
A new segment of consumers is gaining attention: the new-age elderly. They are interested in new experiences and challenges. They are not classified by age, but by their behavior. The goal of this study is to understand the relationship between the new-age elderly and technology, focusing on the female gender.
Sunday at the car boot sale
This research aims to explore the second-hand realm through the eyes of used item consumers. Six consumers have revealed to us their motivations, practices, and know-how. One element attracted our attention: the presence of an underlying tension between discourse and practice that is more divergent than convergent.
Feeding America: The Challenges of SNAP
The Supplemental Nutritional Assistance Program (SNAP) otherwise known as the food stamp program, serves 46.6 million Americans. A visual ethnographic research design combines shadow shopping and indepth interviewing and documents the consumer experience of SNAP. This research highlights the challenges associated with SNAP both for consumers and public policy makers. Essentially, this short film shows that SNAP benefits are simply not enough.
Monstrous Organizing: The Dubstep Electronic Music Scene
Monstrous Organizing: The Dubstep Electronic Music Scene is a cross-disciplainary videography bridging consumer research and organization theory. It highlights inherent the instability and ephemerality of organizing in scenes or 'taste regimes' and how such cultural scenes have become melancholic in the throws of cultural acceleration.
Dialectical Dildo: Why Women's Erotic Consumption Is Not a Threat to Men
This ethnography investigates Brazilian women’s erotic consumption with a dialectical approach. From the comparison between the extremes of the particular and the universal, a counterintuitive finding emerges. Aspects of this particular phenomenon suggest the refutation of a universal assumption: that erotic products may replace men.
Paradoxes in postmodern consumption
Postmodernity has brought new consumption trends juxtaposing opposites. This film presents a number of such paradoxes of postmodern consumers, including alone and together, real and virtual, nomadic and sedentary, etc. We show how a bunch of products and activities have developed around these paradoxes.