Browse ACR Films

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*The links to films are provided as a service to our members. The films are not hosted by ACR and it does not endorse or make any other claims regarding the films’ contents. ACR cannot be held responsible for the content of these films or their copyright status. Any questions regarding these films should be addressed directly to films’ makers.
Does Green? (18:40)
In recent years the American market place has seen the re-emergence of a vigorous public discourse around the issues of what are variously called “Environmentalism,” “Global Warming”, “Sustainable Consumption”, “The Environment”, or in its simplest and most generic term, “Green”. National surveys regarding U.S. consumers’ awareness regarding “things green” consistently report that over 80% of the American population is aware of Green issues (Mintel, 2008)
A Right to Life: Reducing Maternal Death and Morbidity in Pakistan
This film highlights the complexities of empowering the citizen-consumer by implementing reform in the public obstetric/gynaecological health care sector of Pakistan. Every year approximately 30,000 women die from pregnancy related complications and 375,000 suffer post-natal injuries. These figures place Pakistan’s maternal death and morbidity rates as the highest in South Asia. The film’s narrative is largely enacted by Dr Shershah Syed, Secretary General of the Pakistan Medical Association.
Behind Closed Doors: Gendered Home Spaces in a Gulf Arab State
A Qatari architect in our study observed that a woman’s abaya (the black overgarment that is the national dress), shayla (an accompanying black head covering), and niqab (a black face veil covering all but her eyes) are the embodied extension of gendered spaces in Qatari homes. That is, it provides a sense of privacy and modesty as well as a screen safeguarding the woman from the gaze of the outside (predominantly male) world. This video provides an introduction to the changing role of home de
Black Friday: A Video-Ethnography of an Experiential Shopping Event
The day after Thanksgiving, also known as Black Friday, has become a consumption event with more than 130 million people braving the elements, snarled parking lots, hours of waiting, and early morning crowds to shop on a day that has come to signal the beginning of the American Christmas shopping season. This video-ethnography provides an understanding of this consumer culture by examining the most unusual shopping day in U.S. culture. Based on our interpretation, we identify three categories of
Blogs - Consumption, Behaviour, Interaction
What’s the best hair moisturizer? Does that base work as well as in the TV commercial? This and other questionings are made by thousands of women in a daily basis. And what do these vain consumers have in common? They search beauty products with the promised benefits. Here come into place the consumption blogs: by testing, using, researching and reviewing these products, the four interviewed bloggers took the role of advisors, personal beauty consultants of their readers. They evaluate, recommen
Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture
The objective of this videography is to explore what opportunities and challenges the emerging practice-oriented approach opens up for conceptualizing tribal consumer culture and marketplace dynamics. Drawing on Schatzki’s theorization of the ‘site of the social’, tribal marketplace culture and change are examined based on findings from a multi-sited ethnography of consumer tribes gathered around the extreme sport of paintball. In doing so, the tribal marketplace culture is conceptualized via co
Fashion, Consumption and Identity
What makes somebody uncomfortable with her own appearance? Why look like the others bother us so much? Such questionings show us a conflict in the consumer mind in the search for an unique style against the need of group recognition, creating a reflexive thought on the importance of fashion in our society. The consumers on the video value their dressing way and they help us understanding how consumers build and express their identity through fashion.
Living Dolls: How Affinity Groups Sustain Celebrity Worship
In this film, we examine adult celebrity worship within a fan club. Examining past literature, we find celebrity worship associates with certain religious behaviours and not others. Fans regard the celebrity as human, not God-like. Celebrity worship in the fan club appears healthy. Endowed with high emotional intelligence, fan club members do not exhibit pathology. They respect the celebrity’s privacy, understand that their image is largely manufactured and understand how others might regard their fandom as inappropriate.
Naturalistic Group Interviewing in China
In this film, we argue that only certain qualitative methods are appropriate in a Chinese context, due to various aspects of Chinese culture which de-emphasize expressing one’s thoughts, feelings, beliefs and values openly. This film demonstrates how (1) presenting Chinese consumers with scenarios that they can relate to stimulates meaningful discussion, (2) breaching people’s expecations is what allows people to articulate underlying meaning systems, and (3) conducting interviews in naturally o
Pirates of the Web: The Curse of Anti-piracy Advertising
This short video unpacks the discursive contours of a prominent anti-piracy ad and the mashups created in response to it. Fairclough’s critical discourse analysis and Kress and Leeuwen’s guidelines on “reading images” are applied to 58 piracy-related videos uploaded on Youtube in response to MPAA’s “Dowloading is stealing” campaign. We seek to actively include the consumers’ voices in the piracy debate and provide a snapshot of the struggles for meaning taking place on online platforms. Our stud
POV: Point of View... Consumers and Ethnographers in Perspective...
This film is based on a female ethnographer’s research exploring young Scottish men's consumption practices. It shows how applications of mobile phones helped overcome some of the challenges the ethnographer faced in the field to generate data in a less invasive way. It also describes consumers’ own use of mobile phones to record their experiences, legitimising and authenticating their masculinity. This emphasised the importance of consumer experiences for constructing gender identities throu
Remade China: The Re-production of Chineseness in a Multi-Cultural Society
The intensified global interaction and between different ethnic groups creates problems that related to ethnic identification and representation. This video examines the intersection between ethnicity, immigration, food consumption and festival celebrations among overseas Chinese in Toronto, the most ethnically diverse city in the world. By capturing how Chinese immigrants interpret the notion of multicultural and how they mix and match elements from different cultures in their everyday consumpt
Restrained Pursuit of Luxury: Wealthy Shanghainese Attitudes towards Upscale Consumption
In order to examine the Chinese perception of luxury, we visited Shanghai in September 2008 and interviewed four families there with annual income of more than 100,000 US Dollars. Our finding was the restrained perception of luxury shared by wealthy Shanghainese. Their perception was restrained compared to their Western counterparts, probably because by the traditional Confucian values. They are still under the influence of their parents’ generation which had undergone the atrocious hardship
This Day is to be Special: The Role of Exaggerated Contrast in an Indian Wedding
This movie documents an explorative look at how audial and visual cues are purposefully exaggerated in Indian culture as a means of separating the sacred from the profane. It is known that one of the key elements of sacredness is its separation from the profane (Belk, Wallendorf, & Sherry 1989). This research shows how aspects of a typical North Indian wedding ceremony and the events surrounding the wedding are used as a means of contrast. Audial and visual cues are knowingly and often excess
VINILEIROS – Those Crazy Guys that Love Their Vinyl Records
How much is a record collection worth? Is it possible to complete a collection? What makes someone buy a vinyl record today and pay more for this big black vinyl record than for a small silver CD? Or just download for free the same music from the internet and listen to it on an MP3 Player? Until what level is it just consumption and when does it become the passion of an aficionado? Find the answers for these and other questions in VINILEIROS.