As defined in our constitution, the purpose of ACR is as follows:
- To provide a forum for exchange of ideas among those interested in consumer behavior research in academic disciplines, in government at all levels from local through national, in private business, and in other sectors such as non-profit organizations and foundations.
- To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.
- To disseminate research findings and other contributions to the understanding of consumer behavior through seminars, conferences, publications, websites, the press, and other means.
To this end, we host for members an annual North American conference each year and co-sponsor an international conference that rotates between Europe, Asia-Pacific, and Latin America regions each year. We also publish Advances in Consumer Research, which highlights the cutting-edge research presented at these conferences. Starting in 2008, we have also established a small grant program that supports research efforts consistent with the goals of the organization. ACR also administers the dissertation awards that are funded by the Sheth Foundation. The ACR publishes the Journal of the Association for Consumer Research, a quarterly peer-reviewed journal providing thematic explorations of consumer behavior topics.