The Role of Quality-Of-Experience and Affect in Maladaptive Food Consumption

Luke Kachersky, Fordham University, USA
Sylvia Clark, St. John's University, USA
In the last several decades, Western cultures have benefited from an abundance of food. Yet this fortune has had unintended consequences. For one, eating often becomes an end in itself, rather than a means to an end (i.e., to satisfy hunger). We propose that this maladaptive behavior occurs because eating is an efficient but not optimal solution to satisfying experiential and affective needs. In our first study, we show that low-quality experiences lead to greater food consumption. This increased food consumption positively influences affective states, but not to the same extent as does a high-quality experience, even without additional food consumption.
[ to cite ]:
Luke Kachersky and Sylvia Clark (2010) ,"The Role of Quality-Of-Experience and Affect in Maladaptive Food Consumption", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 827-828 .