The Rise of the Impulsive Shopper: the Case of the Amazon Dash Button

Maya Farah, Lebanese American University, Lebanon
Zahy Ramadan, Lebanese American University, Lebanon
The Amazon Dash Button technology allows customers to remotely reorder products by the mere press of a button. To investigate the impact of this tech disruption on the consumer journey, a survey was completed by 630 U.S. Dash Button users. The findings show that its usage significantly affects shopping impulsiveness.
[ to cite ]:
Maya Farah and Zahy Ramadan (2017) ,"The Rise of the Impulsive Shopper: the Case of the Amazon Dash Button ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 596-597.