Delegitimation of a Cultural Product: the Case of Turkish Tv Drama Behzat C.

Anil Isisag, University of Wisconsin - Madison, USA
This study examines the process of marketplace de-legitimation during which consumption practices are challenged and eliminated from the marketplace as a consequence of their inability to comply with, become associated with, and alter the definitions of legitimacy.
[ to cite ]:
Anil Isisag (2016) ,"Delegitimation of a Cultural Product: the Case of Turkish Tv Drama Behzat C.", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 738-738.