Exploring Patient-Provider Relationships in Preference-Based Health Care Choices

Linda Tuncay Zayer, Loyola University Chicago, USA
Cele C. Otnes, University of Illinois at Urbana-Champaign, USA
Eileen M. Fischer, York University, Canada
Patient-physician relationship models previously identified in research do not always capture the full range of consumers’ experiences as they engage in difficult, preference-based decisions. Examining the context of individuals seeking infertility treatment, we identify a new Peripheral Model of patient-physician relationship, whereby the physician’s role is perceived as rather inconsequential.
[ to cite ]:
Linda Tuncay Zayer, Cele C. Otnes, and Eileen M. Fischer (2016) ,"Exploring Patient-Provider Relationships in Preference-Based Health Care Choices", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 26-31.