Ambient Music and Food Choices: Can Music Volume Level Nudge Healthier Choices?

Dipayan Biswas , University of South Florida, USA
Kaisa Lund, Linnaeus University, Sweden
Courtney Szocs, Portland State University, USA
Ambient music is ubiquitous in almost all restaurant and retail settings. We examine how the ambient music influences food choices. The results of three experiments (one field study and two lab studies) show that low volume (vs. high volume or no) ambient music nudges consumers towards more healthful food choices.
[ to cite ]:
Dipayan Biswas , Kaisa Lund, and Courtney Szocs (2016) ,"Ambient Music and Food Choices: Can Music Volume Level Nudge Healthier Choices?", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 53-58.