The Tipping Point: Going From Adaptive to Maladaptive Consumption Behavior Patterns
We examine the role of various factors that move seemingly benign consumption behaviors (e.g., eating, online communication/gaming, texting, exercising) from adaptive consumption to maladaptive consumption. We examine theoretical underpinnings of the factors that “tip” consumers into maladaptive-consumption and how consumers can return to adaptive consumption behavior.
[ to cite ]:
Ingrid Martin, Marlys Mason, and Maura Scott (2015) ,"The Tipping Point: Going From Adaptive to Maladaptive Consumption Behavior Patterns", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 757-757.