Talking About What You Did and What You Have: the Differential Story Utility of Experiential and Material Purchases

Amit Kumar, Cornell University, USA
Thomas Gilovich, Cornell University, USA
We demonstrate that consumers talk more about experiential purchases than material purchases and they derive more happiness from doing so; that taking away the ability to talk about experiences would diminish the enjoyment they bring; and that being given the opportunity to talk about experiences increases the satisfaction they bring.
[ to cite ]:
Amit Kumar and Thomas Gilovich (2013) ,"Talking About What You Did and What You Have: the Differential Story Utility of Experiential and Material Purchases", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.