Where There Is Smoke, There Is Fire: Adolescent Smoking As a Costly Signal of Dispositional Health

Siegfried Dewitte, K.U.Leuven, Belgium
Adolescent smoking is on the rise, despite the shared belief that smoking damages health. This paper claims that adolescent smoking serves as a costly signal of dispositional health to potential mates. Indeed, smokers tend to have a better dispositional health, are perceived as such, and anti-tobacco campaigns reinforce this perception.
[ to cite ]:
Siegfried Dewitte (2011) ,"Where There Is Smoke, There Is Fire: Adolescent Smoking As a Costly Signal of Dispositional Health", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 653-654.