Testing a Theoretical Model of Fashion Clothing Involvement

Valter Vieira, PPGA/UnB
Luiz Slongo, PPGA/EA/UFRGS
Fashion is a way that the consumer has to monitor the changing fashion environment on a regular basis. In this perspective, fashion clothing involvement is a degree that the consumer perceives the relevance of the fashion in its life. This study has as goal to test an extended theoretical model of fashion clothing involvement that represents the antecedents and consequents of fashion involvement. Nine hypotheses are proposed and tested using structural equation modeling. The data, collecting in a survey of 315 people, showed support to five of them. Conclusions and general comments end the paper
[ to cite ]:
Valter Vieira and Luiz Slongo (2008) ,"Testing a Theoretical Model of Fashion Clothing Involvement", in LA - Latin American Advances in Consumer Research Volume 2, eds. Claudia R. Acevedo, Jose Mauro C. Hernandez, and Tina M. Lowrey, Duluth, MN : Association for Consumer Research, Pages: 47-53.