Consumer Animosity: a Within-Nation Study of Arab and Jewish Israelis’ Attitudes Toward Foreign Goods

Gregory Rose, University of Washington Tacoma, USA
Aviv Shoham, University of Haifa
Mei Rose, University of Puget Sound
This study examines the animosity of Arab and Jewish Israelis toward the United Kingdom and Italy and their willingness to purchase products from these nations. The results highlight the importance of considering subcultures when studying animosity. Both animosity and consumer ethnocentrism led to a decreased willingness to purchase a nation’s products. High levels of animosity also affected product judgments. Arab Israelis felt more animosity toward the United Kingdom than Jewish Israelis, which negatively impacted their product judgments of British products.
[ to cite ]:
Gregory Rose, Aviv Shoham, and Mei Rose (2008) ,"Consumer Animosity: a Within-Nation Study of Arab and Jewish Israelis’ Attitudes Toward Foreign Goods", in LA - Latin American Advances in Consumer Research Volume 2, eds. Claudia R. Acevedo, Jose Mauro C. Hernandez, and Tina M. Lowrey, Duluth, MN : Association for Consumer Research, Pages: 168-169.