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Volume Title
NA-44 FUN SIGNALS INTRINSIC MOTIVATION: OBSERVERS INFER MOTIVATION FROM EXPRESSED EMOTION
NA-44 THE TWO FACES OF INNOVATION ADOPTION: HOW ENVY AFFECTS CONSUMERS’ EVALUATION OF INNOVATIVE PRODUCTS
NA-44 HOW CONSUMER POWER AFFECTS RECOMMENDATIONS IN THE ONLINE ENVIRONMENT
NA-44 ADVERTISING EFFECTIVENESS: EXAMINING THE ROLE OF LATENT THEMES ON ADVERTISING SUCCESS
NA-44 CONSUMER-EXPERT INTERACTIONS IN THE MEDICAL DOMAIN: EXPLORING WHEN AND HOW PATIENTS WITH PROSTATE CANCER ASK THEIR PHYSICIANS FOR ADVICE
NA-44 A VISUAL CONSUMPTION OF DESSERTS: THE IMPACT OF SUBTLE FOOD CUES ON DIETERS
NA-44 FRIEND OR FIRM: WHEN FRIENDLINESS REDUCES COMFORT PERCEPTIONS DURING SALES INTERACTIONS
NA-44 “YOU SHOULDN'T HAVE!” FACEWORK AND DISPOSAL IN GIFT RECEIVING AS A WAY TO MANAGE INTERPERSONAL RELATIONSHIPS
NA-44 #CONSUMERACTIVISM: HOW ONLINE CONSUMER ACTIVISM IMPACTS BRAND CHANGE
NA-44 POSITIVE EFFECTS FROM NEGATIVE VIRTUAL EXPERIENCES: HOW VIRTUAL REALITY CAN BE USED EFFECTIVELY IN MARKETING
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