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Volume Title
AP-10 CONSUMING COLLABORATIVELY: EXAMINING THE MOTIVATIONS FOR P2P RENTING
AP-10 THE INFLUENCE OF TEMPERATURE ON CONSUMER’S REACTION TO EMOTIONAL APPEALS
AP-10 ROUNDTABLE: VISUAL TEXTS
AP-10 BRAND PERCEPTION AND GENDER STEREOTYPE PRODUCTS
AP-10 THE DARK SIDE OF MOBILE PHONES
AP-10 AN EXPLORATION OF CONSUMER REACTIONS TO SOCIAL NETWORK ADVERTISING
AP-10 USING PICTORIAL COLLAGES IN USER-CENTRED CONSTRUCTION OF A CREATIVE AND EFFECTIVE LEARNING ENVIRONMENT
AP-10 BEHIND CLOSED DOORS: UNDERSTANDING THE CONSUMPTION CONTRADICTIONS OF ETHICALLY-MINDED CONSUMERS FROM A COUPLES THEORY PERSPECTIVE
AP-10 SALESPERSON ATTRACTIVENESS AND CONSUMERS’ BARGAINING BEHAVIOR: THE MODERATING ROLE OF SALARY CONTRIBUTION
AP-10 STORE LOYALTY: A RELATIONSHIP PERSPECTIVE
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