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Volume Title
AP-09 AN OVERVIEW OF POSTMODERN RESEARCH IN THE CONSUMER BEHAVIOUR FIELD: TOWARDS THE “NEW CONSUMER” PARADIGM
AP-09 APPLYING ART THEORY TO LOGO DESIGN: THE IMPACT OF INCOMPLETE TYPEFACE LOGOS ON PERCEPTIONS OF THE FIRM
AP-09 SPECIAL SESSION ON TRANSFORMATIVE CONSUMER RESEARCH
AP-09 SPECIAL SESSION ON "ABOUT CHINA—WHO ARE CHINESE CONSUMERS?"
AP-09 SPECIAL SESSION ON CHINESE CONSUMER CULTURE AND BRAND CULTURE
AP-09 THE MEDIATION OF FAMILY BRAND ENTITATIVITY ON EXTENSION FEEDBACK EFFECTS
AP-09 ENVIRONMENTAL UNCERTAINTY, MARKET-ORIENTATION STRATEGY, AND ORGANIZATIONAL STRUCTURE IN CHINA'S APPAREL RETAIL STORES
AP-09 THE EFFECTS OF EXPERTISE CLAIMS AND EXPERTISE WARRANTS ON ATTITUDE TOWARDS ONLINE PRODUCT REVIEWS
AP-09 CUSTOMER RESPONSES TO DYNAMIC PRICING: EFFECTS OF PRICE DIFFERENCE AND PRICE FAVORABILITY
AP-09 DOMAINS OF PRIVACY AND HOSPITALITY IN ARAB GULF HOMES
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