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Volume Title
NA-07 THE APPLICATION OF AUTOMATED CONCEPT ANALYSIS TO THE ANALYSIS OF FOCUS GROUP INTERVIEWS
NA-07 AN ANALYSIS OF MALE ROLES IN PRINT ADVERTISEMENTS OVER A 20-YEAR SPAN: 1958-1978
NA-07 CONFIDENCE AND PRICE KNOWLEDGE: THE CASE OF ADVERTISED FOOD SPECIALS
NA-07 AN EXPOSITION OF TRI-MODE FACTOR ANALYSIS FOR SEGMENTING TARGET AUDIENCE REACTIONS
NA-07 CONSUMER IMPULSE PURCHASE AND CREDIT CARD USAGE: AN EMPIRICAL EXAMINATION USING THE LOG LINEAR MODEL
NA-07 ATTRIBUTE OVERLAP IN THE MODELING OF CUSTOMER PRODUCT PORTFOLIOS
NA-07 GENERATING PRODUCT IDEAS: A MODIFICATION OF THE DUAL QUESTIONING TECHNIQUE
NA-07 THE VALIDITY OF USING CONSUMER INPUT TO CHOOSE ADVERTISING SPOKESMEN
NA-07 VALIDATION OF A DEVICE FOR OBTAINING ANONYMOUS RESPONSES IN GROUP INTERVIEWS
NA-07 HIERARCHICAL MODEL TESTING IN CONJOINT ANALYSIS
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