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Volume Title
GCB-04 A FEMINIST,HISTORICAL INVESTIGATION OF THE MEANING OF HOUSEHOLD TECHNOLOGY IN WOMEN'S LIVES
GCB-04 AN ALTERNATIVE APPROACH TO GENDER AND CONSUMER BEHAVIOR: MEMETICS
GCB-04 BEING ITALIAN AND FEMALE: CONSUMPTION EXPERIENCES AND THE IDENTITIES OF IMMIGRANT WOMEN
GCB-04 CHALLENGING GENDERED PERSPECTIVES OF THE AMERICAN WEST
GCB-04 CHOCOLATE DELIGHTS:GENDER AND CONSUMER LNDULGENCE
GCB-04 CONSUMING PATRIARCHY: CONSUMPTION PRACTICES AND THE GENDER PROJECT OF NEO-TRADITIONAL MASCULINITY
GCB-04 CONSUMING SEXUALITY: A CASE STUDY IN IDENTITY MARKETING
GCB-04 CONTEXTUALIZING GENDER: THEORETICAL PERSPECTIVES ON CONSUMPTION PRACTICES AND THE MULTIPLICITY OF MASCULINE AND FEMININE IDENTITIES
GCB-04 DO PRODUCTS HAVE SEX APPEAL? A STUDY IN ANTHROPOMORPHISM AND PRODUCT RHETORIC
GCB-04 EXPERIENCING SEXUALITY IN THE ADVERTISING: ROMANCE VERSUS PORNOGRAPHY
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