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We have found 59 papers
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Volume Title
AP-01 PRODUCT TYPICALITY AND AROUSAL: SOME INITIAL EVIDENCE FROM A FIELD STUDY OF A SHOPPING MALL
AP-01 THE EFFECTS OF TECHNOLOGY ON PERCEIVED RISK ATTITUDE TOWARDS EXTENDED PRODUCTS IN BRAND EXTENSION
AP-01 CONSUMER RESEARCH PERSPECTIVES IN FOOD MARKETING WITH EMPHASIS IN ASIA-PACIFIC
AP-01 CULTURAL CONSIDERATIONS IN THE SEGMENTATION PROCESS: A CASE STUDY OF THE WINE MARKET
AP-01 THE EMERGING CONSUMER MARKET IN CHINA
AP-01 AN ASIAN-BASED PERSPECTIVE ON POSTMODERN CONSUMER CULTURE AND CONSCIOUSNESS: THE NATURE OF MIND
AP-01 BRAND AND LINE EXTENSIONS: ROLE OF BRAND ASSOCIATIONS IN CHOOSING THE BETTER ALTERNATIVE
AP-01 EFFECTS OF ADVERTISING AND INVOLVEMENT ON ATTITUDE ACCESSIBILITY: A CROSS-CULTURAL REPLICATION AND EXTENSION
AP-01 EXPLORING CONSUMER BEHAVIOR WITH RESPECT TO MEMBERSHIPS
AP-01 ATTITUDES TOWARDS THE CONCEPT OF LUXURY: AN EXPLORATORY ANALYSIS
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