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Volume Title
NA-38 CONFLICTING SELVES AND THE ROLE OF POSSESSIONS: EXPLORING TRANSGENDERS' SELF-IDENTITY CONFLICT
NA-38 CONFLICTING IMPERATIVES OF MODESTY AND VANITY AMONG YOUNG WOMEN IN THE ARABIAN GULF
NA-38 INVESTIGATION OF DIFFERENCES IN DIFFUSION BETWEEN POSITIVE AND NEGATIVE WORD-OF-MOUTH
NA-38 IS THERE A UNIVERSAL POSITIVITY EFFECT? A CROSS-CULTURAL PERSPECTIVE
NA-38 GENDER DIFFERENCES IN RESPONSES TO FORM AND FUNCTION
NA-38 THE EFFECT OF AN INTEGRATED VIRTUAL COMMUNITY ON THE EVALUATION OF AN ONLINE STORE: FINDINGS FROM AN INTERNET EXPERIMENT
NA-38 THE ROLE OF PERCEIVED REVIEW CREDIBILITY IN THE CONTEXT OF BRAND EQUITY DILUTION THROUGH NEGATIVE PRODUCT REVIEWS ON THE INTERNET
NA-38 SAME DESTINATION, DIFFERENT PATHS: THE EFFECT OF OBSERVING OTHERS’ DIVERGENT REASONING ON CHOICE CONFIDENCE
NA-38 THE EFFECT OF SELF-CONSTRUAL AND REGULATORY FOCUS ON PERSUASION: THE MODERATING ROLE OF PERCEIVED RISK
NA-38 EVIDENCE FOR TWO FACES OF PRIDE IN CONSUMPTION: FINDINGS FROM LUXURY BRANDS
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