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Volume Title
NA-37 RECOMMENDATION AGENTS AS CONSUMER RESPONSE HEURISTIC TO INFORMATION OVERLOAD AND THE JOINT EFFECTS ON CHOICE QUALITY, CHOICE CONFIDENCE, AND WEBSITE EVALUATION
NA-37 DOES A MARKETER’S RESPONSIBILITY FOR A SURCHARGE MODERATE PRICE PARTITIONING EFFECTS?
NA-37 DOES GREEN?
NA-37 A RESEARCH OF THE SPILLOVER EFFECT OF GIFT PROMOTION—ITS FORMING AND FLUCTUATION
NA-37 WRATH OF THE MONSOONS: EFFECT OF MARKETPLACE EVOLUTION ON ACQUISITION AND STORAGE OF POSSESSIONS IN RECURRING NATURAL DISASTERS
NA-37 EXPLORING THE INFLUENCE OF SPIRITUALITY: A NEW PERSPECTIVE ON SENIOR CONSUMERS' BEHAVIOR
NA-37 CONSUMER CULTURE PLOTS IN TELEVISION ADVERTISING: CONSEQUENCES OF GLOBALIZATION IN EMERGING MARKETS
NA-37 THE SCENTED WINDS OF CHANGE: CONFLICTING NOTIONS OF MODESTY AND VANITY AMONG YOUNG QATARI AND EMIRATI WOMEN
NA-37 OLDER ADULTS’ USE OF NEW MEDIA
NA-37 THE PLACEMENT OF CODE-SWITCHED ADS WITHIN A MEDIUM: INVESTIGATING RECIPROCAL EFFECTS OF AD AND MEDIA INVOLVEMENT
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