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Volume Title
NA-34 FROM EGOTISM TO AVERSENESS: THE ROLE OF IMPLICIT SELF JUDGMENTS IN SELLER CHOICE
NA-34 CONSUMERS’ ARROGANCE: CONSTRUCT CONCEPTUALIZATION AND PRELIMINARY VALIDATION EVIDENCE
NA-34 LOVE AND CONSUMPTION IN POOR FAMILIES HEADED BY LONE MOTHERS
NA-34 AN EXPLORATORY STUDY ON ATTITUDE TOWARD LUXURY PRODUCTS, COUNTERFEITS AND IMITATIONS
NA-34 FOOD FOR THOUGHT: ROLE OF COUNTERFACTUAL THINKING IN THE INTERPRETATION OF HEALTH CLAIMS AND NUTRITION INFORMATION
NA-34 CHOOSING TO CONCEAL: AN INVESTIGATION OF THE IMPACT OF SOCIAL INFLUENCE ON LUXURY CONSUMPTION
NA-34 CONSUMER EXPERIENCES AND MARKET RESISTANCE: AN EXTENSION OF RESISTANCE THEORIES
NA-34 WHY NOT BUY THE LEADING BRAND? A PRELIMINARY INVESTIGATION OF THE DYNAMICS OF BRAND CHOICE
NA-34 "I'M GLAD I DID" OR "I WISH I HAD:" THE COMPARATIVE EFFECTS OF SATISFACTION AND NON-PURCHASE REGRET ON FUTURE PURCHASE INTENTIONS
NA-34 THE MUSE EFFECT: WHEN ROMANTIC MOTIVES CREATE CREATIVITY
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