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Volume Title
NA-31 DELIGHT-AS-MAGIC: REFINING THE CONCEPTUAL DOMAIN OF CUSTOMER DELIGHT
NA-31 FOREWARNING & DEBRIEFING AS REMEDIES TO DECEPTION IN CONSUMER RESEARCH: AN EMPIRICAL STUDY
NA-31 CONTENT ANALYSIS RESEARCH THEMES 1977-2000: EVOLUTION AND CHANGE
NA-31 'THE QUIET MARKET’ A CRITICAL REALIST ACCOUNT OF C2C EXCHANGE IN THE WEST OF IRELAND
NA-31 SOCIAL INFLUENCE ON POST PURCHASE BRAND ATTITUDES
NA-31 CREATIVITY AND INNOVATION: CONSUMER RESEARCH AND SCENARIO BUILDING
NA-31 DISCERNING STORE BRAND USERS FROM VALUE CONSCIOUSNESS CONSUMERS: THE ROLE OF PRESTIGE SENSITIVITY AND NEED FOR COGNITION
NA-31 SPECIAL SESSION SUMMARY KIDS, CAUSES, AND CULTURE: EXPANSION OF COMMODITIES AND CONSUMERS IN THE 1990S
NA-31 A PRELIMINARY STUDY ON COMMON VARIABLE SELECTION STRATEGY IN DATA FUSION
NA-31 HOW MOOD AND AD-SELF-CONGRUENCY AFFECT THE RELATIVE INFLUENCE OF HEDONIC AD APPEALS AND UTILITARIAN AD APPEALS ON PRODUCT EVALUATIONS
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