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We have found 143 papers
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Volume Title
NA-28 CULTURAL MODELS AS MEANING MAKERS: AN EMPIRICAL EXPLORATION OF CONSUMER INTERPRETATIONS OF MARKETING COMMUNICATIONS
NA-28 SPONSORSHIP AND CONGRUITY THEORY: A THEORETICAL FRAMEWORK FOR EXPLAINING CONSUMER ATTITUDE AND RECALL OF EVENT SPONSORSHIP
NA-28 SPECIAL SESSION SUMMARY DISCRETE EMOTIONS AND COPING STRATEGIES: IMPLICATIONS FOR PERSUASION, BEHAVIOR, AND PUBLIC POLICY
NA-28 RECALLING EVENTS: EXAMPLES AS CUES IN BEHAVIORAL QUESTIONS
NA-28 THE ROLE OF CUSTOMERS= AROUSAL FOR RETAIL STORE - RESULTS FROM AN EXPERIMENTAL PILOT STUDY USING ELECTRODERMAL ACTIVITY AS INDICATOR
NA-28 DEFENDING AGAINST CONSUMERISM: AN EMERGENT TYPOLOGY OF PURCHASE RESTRAINT STRATEGIES
NA-28 LETTING GO: THE PROCESS AND MEANING OF DISPOSSESSION IN THE LIVES OF CONSUMERS
NA-28 MORAL ORIENTATION: ITS RELATION TO PRODUCT INVOLVEMENT AND CONSUMPTION
NA-28 PLEASURES OF DIFFERENT INTENSITY LEVELS: PROPERTIES OF THEIR ONLINE HEDONIC RATINGS AND THEIR IMPACT ON CONSUMPTION BEHAVIOR
NA-28 CUSTOMIZATION DECISIONS: THE ROLES OF ASSORTMENT AND CONSIDERATION
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