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Volume Title
NA-17 HOW DO CONSUMER INFERENCES MODERATE THE EFFECTIVENESS OF TWO-SIDED MESSAGES
NA-17 THE IMPACT OF PRODUCT-RELATED ANNOUNCEMENTS ON CONSUMER PURCHASE INTENTIONS
NA-17 COMPULSIVE BUYING TENDENCIES OF ADOLESCENT CONSUMERS
NA-17 RISK-TAKING BEHAVIOR: PROTECTING CONSUMERS FROM THEMSELVES
NA-17 CONCEPTUALIZING ARGUMENT QUALITY VIA ARGUMENT STRUCTURE
NA-17 MEDIATORS OF MESSAGE SIDEDNESS EFFECTS ON COGNITIVE STRUCTURE FOR INVOLVED AND UNINVOLVED AUDIENCES
NA-17 AN EXPLORATORY STUDY OF LOTTERY PLAYING, GAMBLING ADDICTION AND LINKS TO COMPULSIVE CONSUMPTION
NA-17 PRODUCT CATEGORY PERCEPTIONS, ELABORATIVE PROCESSING AND BRAND NAME EXTENSION STRATEGIES
NA-17 THE EFFECT OF POSITIONING ON THE PURCHASE PROBABILITY OF FINANCIAL SERVICES AMONG WOMEN WITH VARYING SEX-ROLE IDENTITIES
NA-17 THE ANTECEDENTS OF COGNITIVE AGE
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