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The third conference on Transformative Consumer Research will be held June 24-26, 2011, at Baylor University. The co-chairs are Brennan Davis and Connie Pechmann. For more details, go to http://www.baylor.edu/business/marketing/TCR.

ACR Featured on NPR News Quiz "Wait, Wait... Don't Tell Me."

Research presented at the 2009 North American ACR conference by Lisa Cavanaugh, Gavan Fitzsimons and Francesca Gino on the perils of giving so-call “ethical gifts” was part of the weekly roundup on NPR’s comedy show, “Wait, Wait…Don’t Tell Me.” Their study found that recipients of socially responsible gifts have very different reactions to the presents, depending on who gives it.

Latest Articles

Kim shows consumers tend to use a company’s usual products as a comparison standard and demonstrates that there are times when a company’s favorable image actually hurts new product evaluations.  more»

Got attitude? - The effect of aging on brand measurement  more»

Advertising practitioners tend not to perceive ethical issues unless their organizational culture encourages moral seeing and talking  more»

ACR
Presidential Address

This is the presidential address delivered on October 23^rd, 2009 at the Association for Consumer Research conference in Pittsburgh, PA.
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Meet Your Fellow Members

Zemin Zhong

I'm a master student of management, Peking University and master student of finance, The University of Hong Kong. Currently my field of interest includes online shopping behavior, price-quality relationship and others. I'm looking forward to be a PhD student after graduation.

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