Contact/Feedback
  ACR Office
  ACR Board of Directors
  ACR Advisory Board
  Webmaster
  Web Editor
  Newsletter Editor


Headline News

The third conference on Transformative Consumer Research will be held June 24-26, 2011, at Baylor University.  The co-chairs are Brennan Davis and Connie Pechmann.  For more details, go to http://www.baylor.edu/business/marketing/TCR.



ACR Featured on NPR News Quiz "Wait, Wait... Don't Tell Me."

Research presented at the 2009 North American ACR conference by Lisa Cavanaugh, Gavan Fitzsimons and Francesca Gino on the perils of giving so-call “ethical gifts” was part of the weekly roundup on NPR’s comedy show, “Wait, Wait…Don’t Tell Me.” Their study found that recipients of socially responsible gifts have very different reactions to the presents, depending on who gives it.

Read more about the research here.

Listen to the segment: “Wait, Wait… Don’t Tell Me” Ethical Gift Giving on Wait, Wait Don't Tell Me



Latest Articles
Kim shows consumers tend to use a company’s usual products as a comparison standard and demonstrates that there are times when a company’s favorable image actually hurts new product evaluations.  more»

Got attitude? - The effect of aging on brand measurement  more»

Advertising practitioners tend not to perceive ethical issues unless their organizational culture encourages moral seeing and talking  more»


ACR
Presidential Address
ACR President: Chris Janiszewski
This is the presidential address delivered on October 23rd, 2009 at the Association for Consumer Research conference in Pittsburgh, PA.
more»

Meet Your Fellow Members
Zemin Zhong

I'm a master student of management, Peking University and master student of finance, The University of Hong Kong. Currently my field of interest includes online shopping behavior, price-quality relationship and others. I'm looking forward to be a PhD student after graduation.


© 2004-2009 Association for Consumer Research. All rights reserved.
Terms of Use  |  Privacy Policy

Quicklink
Resource
ACR Directory
 
For Consumers
For Marketers
For Public Policy Makers
For Researchers
For Teaching
For PhD Students
For the Press
Transformative Consumer Research