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Research
The Research section addresses issues associated with the conduct of consumer research- by academics, social marketers, public policy makers, or marketing practitioners. Issues include research design and methodology, sampling, observation, questionnaire and interview design, and qualitative and quantitative analysis procedures.


make questionnaire for barnd image and consumer be
I am doing my reseach for impact of brand image on consumer behaviour...
Date: 4/22Responses: 0
Rebound effects and consumer behavior
Dear ACR members, I am currently working on my Ph.D. thesis. Broadly speaking, my Ph.D. thesis is...
Date: 1/17Responses: 0
consumer research employment question
i am very interested in working in consumer research. though i have no formal experience in research...
Date: 7/29Responses: 0
Scale to measure Intention to Donate
Trying to find a scale that measures the extent to which individuals are intending or willing to don...
Date: 5/12Responses: 2
Any good papers on video gaming community?
I am undergoing empirical research into the dietary habits of the gaming community to investigate in...
Date: 3/4Responses: 0
Does anyone know if the PAD scale (Mehrabian and R
I know that this scale is widely used but would like to know if limitations/weakness of this scal...
Date: 2/3Responses: 0
Scale to measure the need to socialize Online
Trying to find a scale that measures the extent to which consumers have the need to socialize Online...
Date: 12/4Responses: 0
Looking for an ACR 2008 Symposium Participant?
Looking for an ACR 2008 symposium participant to join your session? Let us know!...
Date: 7/2Responses: 5
Consummer behavior GMO´s consumption
Wich theoretical models are beeing used to study people´s decisions to choose (or not) consume food ...
Date: 7/1Responses: 0
Questionnaire to capture ‘Utility Maximization’
I have been trying to find a questionnaire that captures the construct ‘Utility Maximization’ with a...
Date: 3/12Responses: 0
Phonetic effect of brand names on brand image
The main puspose of planning research of my student is to examine if manipulating the hypothetical n...
Date: 2/24Responses: 0
Searching for the author of a particular paper
Dear Fellow Researchers, A few months ago, I downloaded an autoethnographic paper called "You Sho...
Date: 9/16Responses: 2
any interest in using eBay as data source for CB?
i'm extremely adept with eBay and see it as a rich source data to study CB phenonema...not the aucti...
Date: 6/11Responses: 4
offer of excellent measurement/analysis skills
anybody out there need a positivist perspective on conducting a good piece of survey research? i am...
Date: 6/11Responses: 0

 

 

 



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